How to Use Google Analytics

Many of us have our own websites nowadays and there are millions of websites out there, and tracking how people are approaching to your site and what’s performing well is a must for being competitive in the online market so don’t worry because Google Analytics will help you to manage a site to track and analyze this data. This is a powerful and free tool and has an ability to answer a variety of questions for a wide range of users. You can also analyze which keywords resonate with visitors. Here’s how you can use Google Analytics.

Getting Started With Google Analytics

•    Adding The Code

Once you have set up your Google Analytics Account, you’ll need to add the code on your website. You need to set your profile for the site you’d like to track and the step-by-step process will generate a unique script that you can add.
If you are using content management system of blogging platform like WordPress, Blogger or Tumblr, you only need to add the code once to your template or theme. The following theme will travel the code in every post and page you create.
You have to implement the code on each page manually if your site is custom-built, or speak to your Web developer about how the site generates content.
You need to copy the JavaScript code from Analytics and paste it just above the </head> tag in your page or template.
•    How To Measure Your Site

When you finished connecting your site to Google Analytics, just hit the “View Report” on the initial screen. This will bring you the main Dashboard. You will see the following data on the left column:
• Visitors: This will show how many people are coming to your site, including their location geographically, the language they speak, and how many time they visit your site and what browsers and computers they use to get here.
• Traffic Sources: This will tell you how people got ot your site. You will be also able to track which sites link to your page.
• Content: It will tell you the specific pages on your site. It may tell you which pages are popular.
• Goals: you will find data about the desired actions form users, including downloads, registrations, and purchases.
• Ecommerce: This tab is for those people who are selling items on your sites as it carries all merchandise, transaction and revenue activity information.

•    How To Set Up Dashboard
The main Dashboard will give you the summary of your site’s data. You will have the power to customize the dashboard to show which reports you decide you want to see upfront. Click on the type of report you want to see from the left column and hit “Add to Dashboard”.
•    How To Adjust Time Range

It is necessary to adjust the date range in the upper right hand corner before analyzing information from your reports. It defaults to a month-long range, ending the day prior to the day you’re viewing the report. Just click on the data range box and a calendar will pop up. Quarterly, weekly, daily are the options to adjust the time range.
To compare the date ranges, just click “Comparison” below the “Date Range”.
•    Tables And Visualizations

Linear graphs are present to show the measurement, pageviews, and conversion rates. You can visualize the table in a pie chart or a bar graph by clicking the icons just above and to the right of the scorecards.
•    How To Share Reports
An email button is given at the top of all reports through which you can send the email immediately. You can export it as a PDF, XML, CSV or TSV file.

Make Graphs With Graphs Made Easy Software

Graphs Made Easy is software that lets you make graphs with ease. The name is enough to tell you what it does. The name of the software is well justified by its functioning.
Graphs Made Easy works with Windows. It requires no spreadsheets or entering complex data at all. You just need to enter the numbers for each bar you want to show and don’t you think this is really amazing. If you were working with MS Excel, you would be well aware that it is somewhat complex and sometimes it becomes a tad tough if you want to make graphs the way you want them to be. Isn’t it? You can choose different types of graphs as well.

The graph you prepare on Graphs Made Easy an also be saved in different formats like jpg, png, bmp or even vector format. You can copy these graphs directly and paste them anywhere you want.
Graphs Made Easy is available in two versions, the basic one which is free has very easy to use features and create all kinds of graphs without breaking a sweat. The standard version has got more features but it will cost you to download the standard version. However, the basic version of Graphs Made Easy has got a free trial of the standard version so that you could try out the advanced features as well.

Search Engine Optimization and Google Analytics

You will never tell how good or bad your search engine optimization (SEO) marketing strategies are without some kind of evaluating mechanism. The sole aim of using   SEO services is to make sure that products advertised are as visible to as many web users as they can be. Visibility only accounts the target audience you are able to reach. This alone is not enough information to help you in analysis. This is why Google, a giant and most respected search engine, developed Google Analytics, a tool that helps in analyzing website values.

In this service, Google provides in-depth statistics about the traffic flow on a certain website. This flow constitutes of the number of visitors visiting that particular website. The information might include activities each visitor carried on the site. This might be as far as which page they end up visiting for the longest time as well as mostly. The Google analytics might also retain the IP address so as to help you determine which part of the globe they are viewing the website from.  This information is vital for you established assets and liabilities on your website. You can also tell which page needs to be improved and which one should be omitted. The information on geographical location would help yuo determine our market niche as well as its radius. This is how vital Google analytics are. The cost should not cause a wrinkle because the service is absolutely free.

For beginners, using the Google analytics can be a little bit challenging due to statistic graphs involved. When you get the metrics right, then you are as good as a seasoned user. Understanding the graph can be daunting, but the figures are necessary to weigh the volume of audiences coming in to a site. But to make things less complicated, here are some pointers:

The first area is the entry point of your traffic. This segment will help you to understand how your visitors ended up at your site. It will help you determined whether they came directly to your site or were they linked to it by recommendation of search engines. This information will prove to be valuable in reinforcing the current marketing strategy you have. You are able to establish the number of visitors who came through the keywords, which specific keywords as well as the number of visitors that keyword guided to your website.

The second segment is content. The content is what sells the product. How captivating and enticing the content is, translates to how long the visitor stays as well as if the visitor will make the next step of purchasing the product. Google analytics will give details on how many visitors viewed each page, demographic details of each visitor as well as   the time spent on the site by each. By this tool you are also able to establish the bounce rate. Bouncing online is used to refer to those visitors who visit your site and then shift to another website. This will also establish the percentage in terms of new visitors and the last segment is the goal segment.

In every SEO campaign, a specific and attainable goal should be set. How often the goals were achieved and by which margin they were, determines   how successful the whole operation is.

Six Interview Answers You Need to Get Hired

During the typical job interview, you'll be asked a lot of questions. But do you really understand what the interviewer needs to know?
"Most students have no idea why a recruiter asks a particular question," says Brad Karsh, a former recruiting professional for advertising giant Leo Burnett and current president of career consulting firm Job Bound. "They tend to think it's a competition to outwit the interviewer."
The reality is that employers have neither the time nor inclination to play games with you, especially when hiring. Your interviewer is not trying to outguess you -- he's trying to assess your answers to six key questions:
Do You Have the Skills to Do the Job?
According to Karsh, the employer must first determine whether you have the necessary hard skills for the position, e.g., the programming knowledge for a database administration job or the writing chops to be a newspaper reporter. "By really probing into what the candidate has done in the past, an interviewer can tap into hard skills."
But the interviewer is also looking for key soft skills you'll need to succeed in the job and organization, such as the ability to work well on teams or "the requisite common sense to figure things out with some basic training," says Terese Corey Blanck, director of student development at internship company Student Experience and a partner in College to Career, a consulting firm.
Do You Fit?
"Every organization's first thought is about fit and potentially fit in a certain department," Corey Blanck says. That means the interviewer is trying to pinpoint not only whether you match up well with both the company's and department's activities but also whether you'll complement the talents of your potential coworkers.
Do You Understand the Company and Its Purpose?
If the organization fits well with your career aspirations, you'll naturally be motivated to do good work there -- and stay more than a month or two, Corey Blanck reasons. "I don't want someone to take the position because it's a job and it fits their skills. I want them to be excited about our mission and what we do."
How Do You Stack Up Against the Competition?
You're being evaluated in relation to other candidates for the job. In other words, this test is graded on a curve. So the interviewer will constantly be comparing your performance with that of the other candidates'.
Do You Have the Right Mind-Set for the Job and Company?
"I'm always looking for someone who has a can-do type of attitude," Corey Blanck explains. "I want someone who wants to be challenged and is internally motivated to do well.
Corey Blanck points out that an employer can't train for this essential trait. "But you can hire for it. And if you don't, you'll end up with a lower-performing employee."
Do You Want the Job?
Most employers know better than to believe everyone they interview actually wants the position being offered. They understand some candidates are exploring their options, while others are using an interview with a company they don't care about to hone their interview skills.
So you have to prove you really want the job, says Al Pollard, senior college recruiter for Countrywide Financial. "I use the ditch-digger analogy: Many of us can dig ditches, but few are willing to -- and even fewer want to."

Interview Preparation

Even if you have less than a day before your job interview, you can outshine the competition with a little interview preparation. The following four tasks will take you about four hours (plus five minutes) to complete, and you'll walk into the interview confident you'll be successful.

Conduct Basic Interview Research

To prepare for an interview, find out as much as you can beforehand. Call the person who scheduled your interview and ask:

• Who will you be talking to? Will you meet the manager you'd work for, or will you just talk to HR? What are the interviewer's expectations?
• What's the dress code? Dress better than suggested. Most times, it's best to wear a professional suit. You'd be amazed how many candidates show up looking like they're going to class, not presenting a professional demeanor.
• Get directions to the office. Plan to leave early. Keep a phone number to call if you get stuck on the bus or in traffic. If you arrive late and stressed, the interview will not go well.
• If you don't have a detailed job description, ask for one.

That's a five-minute phone call.

Learn About the Company Online

Do some fast Web research, which will give you something to talk about in addition to the job description. Go to the employer's Web site, or search the Web for information such as:

• How big is the company in terms of annual sales or employees?
• What does the company say about its products or services?
• What recent news (such as a new product, a press release, an interview with the CEO) can you discuss?
• If the company is public, the boilerplate at the bottom of its press releases will tell you a lot.

Basic research should take you about an hour.

Think of Some Stories

Be ready to answer typical interview questions with a story about yourself. To prepare, write down and memorize three achievement stories. Tell about times you've really felt proud of an achievement at work or school. These stories demonstrate all those hard-to-measure qualities like judgment, initiative, teamwork or leadership. Wherever possible, quantify what you've done, e.g., "increased sales by 20 percent," "cut customer call waiting time in half," "streamlined delivery so that most customers had their job done in two days."
By the way, nonwork achievement stories are good too; if you volunteer for the local food pantry, write down a time you overcame a big challenge or a crisis there.
Achievement stories make you memorable, which is what you want. There's an exercise in Monster Careers: Interviewing called "Mastering the Freestyle Interview," which helps you develop these stories into compelling sales points.
Take the time you need -- at least three hours on this task.

Pick Your Outfit, and Go to Bed Early

Lay out your interview outfit the night before, get a good night's rest, and always get an early start. The last thing you want is to waste all of your interview preparation by arriving flustered and panicked because you couldn't find a parking space.

Nokia 6760 Slide

USP:

Nokia 6760 Slide cellphone refreshes my memory of the Nokia N-Gage which was a design revolution in itself. At first site this cellphone also appears special to me. Its promising features are a delight and The Nokia 6760 Slide also give best of both features that is of a business and a multimedia cellphone as well.

Key Features of Nokia 6760 Slide :

• Camera : 3.15 MP.
• Dual SIM: No .
• Price: Rs.20000 (approx).
• Fm: Yes( with recording).

Details Specification of Nokia 6760 Slide :

Size:

• Dimensions: 97.5 x 57.9 x 15.5 mm, 78.5 cc.
• Weight: 123.9 g.

Memory:

• Phonebook: 1000 entries, Photocall.
• Call Records: Detailed, max 30 days.
• Internal: 120 MB storage.
• Card Slot: microSD,up to 16GB, 2GB included.

Sound:

• Alert types: Vibration; Downloadable polyphonic, MP3 ringtones.
• Speakerphone: Yes(2.5 mm audio jack).

Display:

• Type: TFT, 16M colors.
• Size: 320 x 240 pixels, 2.4 inches.

Battery:

• Standard battery, Li-Ion 1500 mAh.
• Stand-by: Up to 500 h (2G) / Up to 500 h (3G).
• Talk time: Up to 5 h (2G) / Up to 4 h (3G).
• Music play: Up to 17 h.

Connectivity:

• Bluetooth: Yes(v2.0 with A2DP).
• WAP: Yes.
• USB: Yes.

Special Features:

• Java: Yes, MIDP 2.1
• MP3 player: Yes.
• MP4 player: Yes.
• Photo editor : Yes.

Sony Cyber-shot DSC-W570 Review

As quality stems the trust on the product, Sony’s reputation is well renowned and keeping in mind the all-round performance; Sony has launched the Sony Cyber-shot DSC-W570 which reduces your difficulties in photography with the improved Auto shooting and low light capturing modes.

A very good thing is that with the help of waterproof casing underwater pictures can be taken with far more better results.

BUILT AND FEATURES

The Sony Cyber-shot DSC-W570 is almost the same size as the older version W350 with dimension of 3.6×2.1×0.8 inches. The LCD screen (230K dots) with 2.7 inch dimension has been given a new look, with the 16 megapixel resolution which enhances the brightness of the images. The camera weighs 4.1 ounces which makes it light enough to capture images single handedly. The 3½ inch CCD image sensor delivers good quality pictures, diminishing the hand shake effects. The lenses are also placed in order to remove maximum softness at the edges; for this the barrel distortion is controlled at the wide end and the pincushion distortion is controlled at the telephoto end.

Talking about the storage formats, Sony Cyber-shot DSC-W570 stores images in JPEG format, while the videos are stored in the MPEG4 (.MP4) format. As far as the resolution is concerned, the images can be stored with the maximum resolution of 4,608×3, 456 pixels which is quick excellent. The videos have the resolution of 1,280×720 pixels at 30fps.

 

 

The Sony Cyber-shot DSC-W570 is inbuilt with a Li-ion rechargeable battery which is sufficient to capture 220 shots, but the absence of an external charger makes the way for a drawback. Like every other digital camera these days, Sony Cyber-shot DSC-W570 supports a wide range of storage media which include SD/SDHC/Memory Stick Pro Duo, Eye-Fi SDHC. It is also accompanied with bundled software’s like the PMB Portable 1.1 (Mac), Music Transfer.

The photo qualities vary depending upon the ISO levels. When the ISO lies in the range of 80-150, the images are bound to be much sharper and show finer details. But beyond this level the images seem to become less sharper and the subjects keep on becoming softer as we go up to higher levels. The worst results can be seen at the ISO 1600 and 3200, which in my opinion should be used only in selective cases. The colors are excellent except the blues and reds, but they also get muddy at higher level of ISO.

 

Movie mode offers a resolution up to 720pHD with a mono-mic, along with the a considerably good 5 recording modes the Sony Cyber-shot DSC-W570 provides 4 essential focus modes which includes the face detection mode option, which is useful while capturing baby faces.

VERDICT

The Sony Cyber-shot DSC-W570 is available in the, market at remarkably low price of $ 179.99 which is $ 20 less than the W350. Overall the Sony Cyber-shot DSC-W570 is a compact sleek and handy camera to sport around with friends.